A Fuzzy AHP Approach for Evaluating Customer Value of B2C Companies

被引：6
|
作者：
Chen, Shouming [1 ]
Jian, Tao [2 ]
Yang, Hui [2 ]
机构：
[1] Tongji Univ, Sch Econ & Management, Dept Business Adm, Shanghai, Peoples R China
[2] Tongji Univ, Sch Econ & Management, Business Management, Shanghai, Peoples R China
来源：
JOURNAL OF COMPUTERS | 2011年 / 6卷 / 02期
基金：
中国国家自然科学基金;
关键词：
FAHP; electronic commerce; MCDM; B2C company; customer value;
D O I：
10.4304/jcp.6.2.224-231
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
With the development of electronic information technique, electronic ecommerce grows rapidly, including B2C electronic commerce company. The evaluation of customer value in B2C electronic commerce company is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes fuzzy analytical hierarchy process (FAHP) approach to evaluate customer value in B2C electronic commerce company. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
引用
收藏
页码：224 / 231
页数：8
相关论文
共 50 条
  • [1] Evaluating Customer Value of B2C Companies by Using FAHP
    Chen, Shouming
    Yang, Hui
    Jian, Tao
    2010 2ND INTERNATIONAL CONFERENCE ON E-BUSINESS AND INFORMATION SYSTEM SECURITY (EBISS 2010), 2010, : 160 - 163
  • [2] Customer Value Measurement Based on Perspective of B2C Platform
    Zhang Rui-jin
    Tan Xiao
    Tian Qing-qing
    2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING - 22ND ANNUAL CONFERENCE PROCEEDINGS, VOLS I AND II, 2015, : 765 - 772
  • [3] B2C Marketplace Prioritization Using Hesitant Fuzzy Linguistic AHP
    Kahraman, Cengiz
    Onar, Sezi Cevik
    Oztaysi, Basar
    INTERNATIONAL JOURNAL OF FUZZY SYSTEMS, 2018, 20 (07) : 2202 - 2215
  • [4] B2C Marketplace Prioritization Using Hesitant Fuzzy Linguistic AHP
    Cengiz Kahraman
    Sezi Çevik Onar
    Başar Öztayşi
    International Journal of Fuzzy Systems, 2018, 20 : 2202 - 2215
  • [5] Social Customer Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies
    Rathore, Ashish K.
    Shioramwar, Sakshi
    Ilavarasan, P. Vigneswara
    SOCIAL MEDIA: THE GOOD, THE BAD, AND THE UGLY, 2016, 9844 : 173 - 182
  • [6] Customer value prediction model based on Markov chain in B2C
    Ma Hui-min
    Chen Jian-ling
    Zhu Kai
    PROCEEDINGS OF THE 2006 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (13TH), VOLS 1-3, 2006, : 52 - +
  • [7] Empirical Research on Customer Value Evaluation in B2C Electronic Commerce Company
    Fang Lingyun
    2009 INTERNATIONAL CONFERENCE ON E-BUSINESS AND INFORMATION SYSTEM SECURITY, VOLS 1 AND 2, 2009, : 118 - 121
  • [8] Research on a System Evaluating B2C E-Commerce Website Based on AHP
    Wang, Ye
    2011 AASRI CONFERENCE ON ARTIFICIAL INTELLIGENCE AND INDUSTRY APPLICATION (AASRI-AIIA 2011), VOL 2, 2011, : 286 - 289
  • [9] B2C Barriers and Strategies: A Case Study of Top B2C Companies in China
    Yu, Jun
    JOURNAL OF INTERNET COMMERCE, 2006, 5 (03) : 27 - 51
  • [10] Evaluation of B2C website based on the usability factors by using fuzzy AHP & hierarchical fuzzy TOPSIS
    Masudin, I.
    Saputro, T. E.
    2ND INTERNATIONAL MANUFACTURING ENGINEERING CONFERENCE AND 3RD ASIA-PACIFIC CONFERENCE ON MANUFACTURING SYSTEMS (IMEC-APCOMS 2015), 2016, 114
12345