PERSONAL VALUES OF WOMEN'S ENTERPRISE: APPLYING THE SCALE LOV

被引：0

作者：

Carneiro Almeida, Ivana ^{[1
]}

de Barros Vilas Boas, Luiz Henrique ^{[2
]}

de Souza Sette, Ricardo ^{[3
]}

Silva de Oliveira, Alessandro ^{[4
]}

机构：

[1] UFVJM, Teofilo Otoni, MG, Brazil

[2] Univ Fed Alfenas, ICSA, Alfenas, MG, Brazil

[3] Univ Fed Lavras UFLA, Lavras, MG, Brazil

[4] Univ Fed Lavras UFLA, Adm, Lavras, MG, Brazil

来源：

REVISTA BRASILEIRA DE MARKETING | 2010年 / 9卷 / 03期

关键词：

Personal Values; LOV; Women Entrepreneurs; Consumer Behavior;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The role of personal values as standards or criteria that influence the choices of individuals suggests the relationship of values to behavior. Based on this understanding, the concept of human values has been used in the social sciences to understand various issues such as the use of media, religious and political behavior, preferences and consumer behavior. Based on this perspective, this study aims to analyze the values of women entrepreneurs based on the scale List of Values - LOV (Kahle et al., 1986). The administration of the scale to a sample of women entrepreneurs has shown that the values Fun, Sense of accomplishment and Self Respect had higher means. By analysis of principal components extracted three dimensions of scale: Individual Values and collective values. Since the value of Making Sense of most women identified as most important.

引用

页码：49 / 68

页数：20

共 50 条

[21] Personal Stories: Women's Activism
Williams, Petra
QUEENSLAND REVIEW, 2007, 14 (01) : 61 - 61
[22] THE STABILITY OF THE SOCIAL DESIRABILITY SCALE VALUES IN THE EDWARDS PERSONAL PREFERENCE SCHEDULE
KLETT, CJ
JOURNAL OF CONSULTING PSYCHOLOGY, 1957, 21 (02): : 183 - 185
[23] Analysis of Health Behaviors and Personal Values of Childless Women, Pregnant Women and Women Who Recently Delivered
Nowicki, Grzegorz Jozef
Misztal-Okonska, Patrycja
Slusarska, Barbara
Rudnicka-Drozak, Ewa
Mlynarska, Magdalena
Czekierdowski, Artur
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2018, 15 (03):
[24] Diverging Perceptions of Personal Moral Values and the Values of One's Religious Group
Clark, Travis Daryl
Grove, Richard C.
Terrell, Heather K.
Swanson, Casey
JOURNAL FOR THE SCIENTIFIC STUDY OF RELIGION, 2020, 59 (01) : 119 - 140
[25] Differences in the Relationship between Personal Values and the Dark Triad in Men and Women
Pavlovic, Tomislav
Rajter, Miroslav
DRUSTVENA ISTRAZIVANJA, 2020, 29 (03): : 349 - 371
[26] Patriarchal Values in Women's Education
Drinker, Sophie
Schreier, Josephine
JOURNAL OF HIGHER EDUCATION, 1954, 25 (03): : 115 - +
[27] Mainstreaming Women's Enterprise: Yorkshire Forward's Approach
Bennett, Cinnamon
Chadwick, Mike
LOCAL ECONOMY, 2006, 21 (02): : 226 - 232
[28] Congruence and functions of personal and cultural values: Do my values reflect my culture's values?
Fischer, Ronald
PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN, 2006, 32 (11) : 1419 - 1431
[29] A personal initiative for women's health: to challenge the Women's Health Initiative
Genazzani, AR
Gambacciani, M
GYNECOLOGICAL ENDOCRINOLOGY, 2002, 16 (04) : 255 - 257
[30] Landscape values in farming and forestry environmental accounting (area scale versus enterprise approach)
Defrancesco, E
Merlo, M
ECONOMICS OF LANDSCAPE AND WILDLIFE CONSERVATION, 1998, : 135 - 158

← 1 2 3 4 5 →