Brand Royalty: How the World's Top 100 Brands Thrive & Survive

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作者：

Alessandri, Sue ^{[1
]}

机构：

[1] Syracuse Univ, SI Newhouse Sch Publ Commun, Syracuse, NY 13244 USA

来源：

CORPORATE REPUTATION REVIEW | 2007年 / 10卷 / 04期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：319 / 321

页数：3

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