MEASURING CONSUMER PREFERENCES - AXIOMIZATION FOR DESCRIBING CHOICE

被引:0
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作者
HAUSER, JR [1 ]
机构
[1] NORTHWESTERN UNIV,GRAD SCH MANAGEMENT,DEPT MKT,EVANSTON,IL 60201
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中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
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页码:B408 / B408
页数:1
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