GENESIS OF CORPORATE REPUTATION

Corporate reputation phenomenon raises lots of discussions. Discussions are being caused by the fact that corporate reputation phenomenon is analyzed from the view of different sciences. Between different sciences there is a different meaning of corporate reputation phenomenon so there is a need to identify what sciences analyze corporate reputation phenomenon and how corporate reputation is interpreted in different sciences. The aim of the research - after analysis of different sciences interpretations of corporate reputation phenomenon, to systematize sciences that analyze corporate reputation and views that prevail in each science. In order to reach the aim of the research this paper conceptualizes genesis of corporate reputation phenomenon in different sciences. Based on the analysis, sciences that analyze corporate reputation and views towards corporate reputation in each of them are systemized.