Co-Production in Service-Dominant Logic: Antecedents and Consequences

被引：3
|
作者：
Wu, Li-Wei [1 ]
机构：
[1] Tunghai Univ, Dept Int Business, Taichung, Taiwan
来源：
NTU MANAGEMENT REVIEW | 2016年 / 27卷 / 01期
关键词：
co-production; asset specificity; quality of customer interaction; decision-making uncertainty; relational benefits;
D O I：
10.6226/NTUMR.2016.DEC.C102-011
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This study draws upon asset specificity, quality of customer interaction, decision-making uncertainty, relational benefits, and share of wallet to develop an integrated model of co-production to investigate the antecedents and consequences of co-production. The study involves collecting and analyzing 406 questionnaires from customers in the investment services industry in Taiwan. Moreover, the hypothesized relationships in the model were tested by using a structural equation model. The results indicate that asset specificity, quality of customer interaction, and decision-making uncertainty positively affect co-production, while co-production affects special treatment as well as social and confidence benefits, such as increased share of wallet.
引用
收藏
页码：25 / 62
页数：38
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