Intelligent Decision-Support Systems for E-Tourism: Using SPETA II as a Knowledge Management Platform for DMOs and E-Tourism Service Providers

The Internet has disrupted traditional tourism in which a promising landscape of intelligent service provision has erupted by applying a new lattice of cutting-edge technologies. Thus, the different actors of the tourist services are in a new environment and they should operate in a coordinated manner to increase the value of tourism, to keep current tourists and attract new ones. One of the major players of this technological disruption are Semantic Technologies, which have profited from the combined use of pervasive elements and recommender systems to bring added value to tourist actors. Based on previous works, this article presents a new module that enables SPETA II to act as a recommender not only for tourists, but to destination management organizations and tourist service providers. Searches, decisions and preferences of tourists are used to "pull" tourist service providers and destination management organizations to create and adapt services based on new recommendations.