Entrepreneurship education in Andalusia. An embedded approach

When evaluating the relevance of actions within the area of entrepreneurship education, the quite remarkable national and regional differences regarding entrepreneurial culture, entrepreneurial potential and, of course, the business structure, have to be taken into account. Based on these differences, there is a need to specifically design entrepreneurial education policies which take into account the strengths and weaknesses of the business structure of each region. This paper aims to identify the structural characteristics of the Andalusian entrepreneurial model in comparison with that of other Spanish regions. To do this, a database of over 1000 companies have been used coming from the Research Project (Ref. P09- SEJ -4857) carried out by the "SMEs and economic development" research group (SEJ - 128) of the University of Seville. This information will also be complemented with regional reports from the GEM project. From these two data sources, an eminently qualitative profile of the structural weaknesses of existing businesses and their entrepreneurs in Andalusia will be established. From this analysis of regional needs, we will raise our differential proposition for an embedded education towards entrepreneurship. It will identify and include the content and pedagogical techniques necessary to overcome these weaknesses of the regional business community.