ADVERTISEMENT READERSHIP AND BUYING PLANS

被引：0

|

作者：

SMITH, SA

PARKER, EB

DAVENPORT, JS

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 1963年 / 3卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：25 / 29

页数：5

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