Assessing destination images of an Olympic host city using social media

被引：0
|
作者：
Banyai, Maria [1 ]
Potwarka, Luke R. [2 ]
机构：
[1] George Brown Coll, Sch Hospitality & Tourism Management, Ctr Hospitality & Culinary Arts, 300 Adelaide St East, Toronto, ON M5T 2T9, Canada
[2] Univ Waterloo, Dept Recreat & Leisure Studies, Waterloo, ON N2L 3G1, Canada
来源：
EUROPEAN JOURNAL OF TOURISM RESEARCH | 2012年 / 5卷 / 01期
关键词：
destination image; Olympic tourism; social media; intentions to revisit; CATPAC II;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study was to assess destination image components of Vancouver post 2010 Olympic Winter Games. To fulfill this aim, the present investigation examined comments posted on Tourism Vancouver's official Facebook website. An analysis of the Facebook posts using CATPAC II software revealed two clusters of image components related to Vancouver. The findings suggest that the 2010 Vancouver Winter Olympics may not have had a substantial impact on the overall images people held of the city, or in terms of their intention to revisit the destination. We advance the position that staging a sport mega-event, by itself, will not influence destination image unless effective marketing strategies are adopted. (C) 2012 International University College. All rights reserved
引用
收藏
页码：6 / 18
页数：13
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