MARKETING ETHICS AND THE TECHNIQUES OF NEUTRALIZATION

被引：69

作者：

VITELL, SJ ^{[1
]}

GROVE, SJ ^{[1
]}

机构：

[1] CLEMSON UNIV,MKT,CLEMSON,SC 29631

来源：

关键词：

D O I：

10.1007/BF00383285

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：433 / 438

页数：6

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