20 YEARS OF PUBLICATIONS ON RELATIONSHIP MARKETING IN BRAZIL: AN ANALYSIS OF THE ACADEMIC PRODUCTION FROM 1992 TO 2012

被引：2

作者：

Lima Faria, Luiz Henrique ^{[1
]}

Giuliani, Antonio Carlos ^{[2
]}

Pizzinatto, Nadia Kassouf ^{[2
]}

Elias Spers, Valeria Rueda ^{[2
]}

机构：

[1] Inst Fed Espirito Santo, Vitoria, Brazil

[2] Univ Metodista Piracicaba UNIMEP, Piracicaba, Brazil

来源：

REVISTA BRASILEIRA DE MARKETING | 2014年 / 13卷 / 01期

关键词：

Marketing; Relationship Marketing; Academic Production;

D O I：

10.5585/remark.v13i1.2596

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This work, using as sample the ENANPAD's annals and the periodics RAE and RAUSP, analyzed the academic production on relationship marketing from 1992 to 2012. For this, we used, as basis methodological, six aspects observed in the study de Almeida, Lopes and Pereira (2006), which provided comparisons of results, allowing to build an overview of 20 years of research on relationship marketing in Brazil.

引用

页码：106 / 118

页数：13

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