JAPANESE MARKETING - TOWARDS A BETTER UNDERSTANDING

被引：47
|
作者：
LAZER, W
MURATA, S
KOSAKA, H
机构：
[1] KEIO UNIV,MKT,TOKYO 108,JAPAN
[2] TOSHIBA CORP,DIV SALES DEV,TOKYO,JAPAN
来源：
JOURNAL OF MARKETING | 1985年 / 49卷 / 02期
关键词：
D O I：
10.2307/1251566
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：69 / 81
页数：13
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