THE METHOD OF CONSCIOUS EXPOSURE IN MEASURING CONSUMER RESPONSES TO ADVERTISEMENTS

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作者：

KANTER, D

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来源：

PUBLIC OPINION QUARTERLY | 1964年 / 28卷 / 04期

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中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

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页码：643 / 643

页数：1

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