HUMANISTIC INQUIRY IN MARKETING-RESEARCH - PHILOSOPHY, METHOD, AND CRITERIA

被引：457
作者：
HIRSCHMAN, EC
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 03期
关键词：
D O I：
10.2307/3151482
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：237 / 249
页数：13
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