MARKETING, SCIENTIFIC PROGRESS, AND SCIENTIFIC METHOD

被引：176

|

作者：

ANDERSON, PF

机构：

来源：

JOURNAL OF MARKETING | 1983年 / 47卷 / 04期

关键词：

D O I：

10.2307/1251395

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：18 / 31

页数：14

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