PREDICTORS OF NEWSPAPER ADVERTISEMENT READERSHIP

被引：0

|

作者：

TROLDAHL, VC

JONES, RL

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 1965年 / 5卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：23 / 27

页数：5

相关论文

共 50 条

[1] PREDICTORS OF NEWSPAPER READERSHIP
BURGOON, JK
BURGOON, M
JOURNALISM QUARTERLY, 1980, 57 (04): : 589 - 596
[2] Demographics of Newspaper Readership: Predictors and Patterns of U.S. Consumption
Malthouse, Edward C.
Calder, Bobby J.
JOURNAL OF MEDIA BUSINESS STUDIES, 2006, 3 (01) : 1 - 18
[3] ADVERTISEMENT READERSHIP AND BUYING PLANS
SMITH, SA
PARKER, EB
DAVENPORT, JS
JOURNAL OF ADVERTISING RESEARCH, 1963, 3 (02) : 25 - 29
[4] ACQUISITION OF NEWSPAPER READERSHIP
GUTHRIE, JT
READING TEACHER, 1981, 34 (05): : 616 - 618
[5] NEWSPAPER READERSHIP PATTERNS
WEAVER, DH
MAURO, JB
JOURNALISM QUARTERLY, 1978, 55 (01): : 84 - &
[6] Demographic research on newspaper readership
Somerville, R
GENERATIONS-JOURNAL OF THE AMERICAN SOCIETY ON AGING, 2001, 25 (03): : 24 - 30
[7] POLITICAL FACTORS IN NEWSPAPER READERSHIP
WEIBULL, L
COMMUNICATION RESEARCH, 1983, 10 (03) : 311 - 331
[8] Social status and newspaper readership
Chan, Tak Wing
Goldthorpe, John H.
AMERICAN JOURNAL OF SOCIOLOGY, 2007, 112 (04) : 1095 - 1134
[9] DEPENDENCY RELATIONS AND NEWSPAPER READERSHIP
LOGES, WE
BALLROKEACH, SJ
JOURNALISM QUARTERLY, 1993, 70 (03): : 602 - 614
[10] MEASURING READERSHIP OF NEWSPAPER ADVERTISEMENTS
DAVENPORT, JS
PARKER, EB
SMITH, SA
JOURNAL OF ADVERTISING RESEARCH, 1962, 2 (04) : 2 - 9

← 1 2 3 4 5 →