GUIDELINES FOR MARKETING A NEW INDUSTRIAL-PRODUCT

被引：2

作者：

LUCAS, GH ^{[1
]}

BUSH, AJ ^{[1
]}

机构：

[1] TEXAS A&M UNIV,INST VENTURES NEW TECHNOL,COLLEGE STN,TX 77843

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1984年 / 13卷 / 03期

关键词：

D O I：

10.1016/0019-8501(84)90028-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：157 / 161

页数：5

共 50 条

[41] INDUSTRIAL-PRODUCT DESIGN IN ITALY 1880-1980 - ITALIAN - GREGOTTI,V
不详
GAZETTE DES BEAUX-ARTS, 1983, 102 (1374): : S33 - S33
[42] SOME IMPLICATIONS OF RECENT TRENDS IN THE PROVINCIAL DISTRIBUTION OF INCOME AND INDUSTRIAL-PRODUCT IN CANADA
DAVIS, JT
CANADIAN GEOGRAPHER-GEOGRAPHE CANADIEN, 1980, 24 (03): : 221 - 236
[43] KEY SUCCESS FACTORS - TEST OF A GENERAL-THEORY IN THE MATURE INDUSTRIAL-PRODUCT SECTOR
SA, JASDE
HAMBRICK, DC
STRATEGIC MANAGEMENT JOURNAL, 1989, 10 (04) : 367 - 382
[44] THE DETERMINATION OF CARBON IN STEELS FOR INDUSTRIAL-PRODUCT IDENTITY CONTROL WITH THE AID OF MOBILE EMISSION SPECTROMETERS
KOCH, KH
LOOSE, W
AUKSKEL, H
ARCHIV FUR DAS EISENHUTTENWESEN, 1982, 53 (12): : 475 - 478
[45] MARKETING A NEW PRODUCT
GEURSON, GM
AUSTRALIAN JOURNAL OF DAIRY TECHNOLOGY, 1978, 33 (02) : 62 - 63
[46] MARKETING A NEW PRODUCT
BEATTIE, DW
OPERATIONAL RESEARCH QUARTERLY, 1969, 20 (04) : 429 - &
[47] HOW TO SELL A NEW PRODUCT TO INDUSTRY - 8 GUIDELINES FOR INDUSTRIAL INNOVATORS
FOX, HW
SAM ADVANCED MANAGEMENT JOURNAL, 1976, 41 (03): : 23 - 33
[48] STRATEGIC ATTRIBUTES AND PERFORMANCE IN THE BCG MATRIX - A PIMS-BASED ANALYSIS OF INDUSTRIAL-PRODUCT BUSINESSES
HAMBRICK, DC
MACMILLAN, IC
DAY, DL
ACADEMY OF MANAGEMENT JOURNAL, 1982, 25 (03): : 510 - 531
[49] Marketing-Industrial Design Integration in New Product Development: The Case of China
Zhang, Dan
Hu, Peng
Kotabe, Masaaki
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2011, 28 (03) : 360 - 373
[50] Accounting in industrial product transactions - Marketing control
Pechtl, H
BETRIEBSWIRTSCHAFTLICHE FORSCHUNG UND PRAXIS, 1999, 51 (02): : 239 - 240

← 1 2 3 4 5 →