Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands

被引：12

作者：

Verbeeten, Frank H. M. ^{[1
]}

Vijn, Pieter ^{[2
]}

机构：

[1] Erasmus Univ, Rotterdam Sch Management, Oudlaan 50,Room T8-39, NL-3062 PA Rotterdam, Netherlands

[2] Nyenrode Business Univ, Breukelen, Netherlands

来源：

JOURNAL OF ACCOUNTING AUDITING AND FINANCE | 2010年 / 25卷 / 04期

关键词：

Brand Equity; Nonfinancial Performance Measures; Financial Performance; Predictive Ability; Business Unit;

D O I：

10.1177/0148558X1002500408

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

We investigate the association between brand-equity measures and business-unit financial performance. Brand-equity measures may complement historic accounting information in explaining business-unit financial performance. Capitalizing on a unique data set, we find an association between some (yet not all) brand-equity measures and contemporaneous as well as future business-unit financial performance. Our results provide important insights for both managers and designers of performance-measurement systems.

引用

页码：645 / 671

页数：27

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