Investigating the connection between stakeholders’ purchase intention and perceived value of construction and demolition waste recycled products

Improving the recycling of construction and demolition (C&D) waste is a primary task for the construction industry to achieve the sustainable development in China. However, adopting C&D waste recycled products (CDWRPs) in construction is not a common practice, because stakeholders’ purchase intention of the recycled products is arguably low. To understand how these factors affect stakeholders’ purchase intention to CDWRP, this study proposed a perceived value model to explore the connection between stakeholders’ purchase intention and perceived value. Key stakeholders such as government department officers, project owners, designers, constructors, recyclers, and researchers were interviewed. The questionnaire survey was conducted to collect empirical data in China, and a total of 129 valid samples were obtained in May 2020. It is found that perceived value is a key factor affecting stakeholders’ purchase intention and the perceived value is significantly affected by environmental, social, and economic values of the recycled products. The correlation of environmental value is the highest, followed by social and economic values. This study contributes to the body of knowledge by providing an insight to stakeholders’ perceived value of CDWRP. It helps to understand the connection between stakeholders’ purchase intention and perceived value and related influence factors. The policy maker can adopt the information provided in the results to develop strategies to encourage stakeholders to adopt CDWRP and further improve the recycling rate in China.