Corporate Communication: A Strategic Approach to Building Reputation

被引：0

作者：

Xiaobei Dong

Jeong-Nam Kim

机构：

[1] University of Maryland,

来源：

Corporate Reputation Review | 2003年 / 6卷 / 2期

关键词：

reputation; image; identity; brand; stakeholder; communications; intangibles; philanthropy; advertising; positioning; corporate branding; e-communication;

D O I：

10.1057/palgrave.crr.1540199

中图分类号：

学科分类号：

摘要：

引用

页码：197 / 199

页数：2

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