Impulsive Sports Betting: The Effects of Food or Substance Consumption

The present study aimed to explore how food or substance consumption (e.g., experiencing hunger, or having consumed alcohol or recreational drugs) could shape consumer impulsive spending on sports betting products. Based on a large online sample of Australian sports bettors, we found that participants with higher hunger level, or having consumed more alcohol or recreational drugs, tended to have increased impulsive bet size. These impulsiveness effects had both direct and indirect effect components. The significant direct effects confirmed that positive relationships directly existed between hunger, alcohol consumption, or recreational drug consumption and impulsive bet size, even when all potential mediators and covariates were statistically controlled. Moreover, results regarding specific indirect effects demonstrated that hunger, alcohol consumption, or recreational drug consumption was also indirectly linked with impulsive bet size, via their relationships with both promotional and financial influences, rather than social influences. Furthermore, participants’ Problem Gambling Severity Index score was positively associated with their impulsive bet size. These findings support and complement the literature on impulsivity as well as the research on strategies for staying in control of gambling, and have implications for consumers, regulators, and treatment/help providers.