Rewards from brand-customer relationships

被引：0
|
作者：
Tim Ambler
机构：
来源：
Journal of Brand Management | 1999年 / 6卷 / 6期
关键词：
D O I：
10.1057/bm.1999.27
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：364 / 366
页数：2
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