‘Strategic brand management’

被引：1

|

作者：

Chris Macrae

机构：

来源：

Journal of Brand Management | 1998年 / 5卷 / 6期

关键词：

D O I：

10.1057/bm.1998.36

中图分类号：

学科分类号：

摘要：

引用

收藏

页码：457 / 459

页数：2

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