Brand valuation — introduction to the Special Issue

被引：0

|

作者：

Michael Thomas

机构：

来源：

Journal of Brand Management | 1998年 / 5卷 / 4期

关键词：

D O I：

10.1057/bm.1998.9

中图分类号：

学科分类号：

摘要：

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页码：222 / 224

页数：2

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