共 50 条
- [24] How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation Journal of Business Ethics, 2014, 125 : 75 - 86
- [25] Corporate brand cube: Building strong corporate brands PROCEEDINGS OF THE 2006 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (13TH), VOLS 1-3, 2006, : 743 - 748
- [27] Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis QUALITATIVE MARKET RESEARCH, 2020, 23 (03): : 447 - 470