QUBiC: An adaptive approach to query-based recommendation

Search engine users often encounter the difficulty of phrasing the precise query that could lead to satisfactory search results. Query recommendation is considered an effective assistant in enhancing keyword-based queries in search engines and Web search software. In this paper, we present a Query-URL Bipartite based query reCommendation approach, called QUBiC. It utilizes the connectivity of a query-URL bipartite graph to recommend related queries and can significantly improve the accuracy and effectiveness of personalized query recommendation systems comparing with the conventional pairwise similarity based approach. The main contribution of the QUBiC approach is its three-phase framework for personalized query recommendations. The first phase is the preparation of queries and their search results returned by a search engine, which generates a historical query-URL bipartite collection. The second phase is the discovery of similar queries by extracting a query affinity graph from the bipartite graph, instead of operating on the original bipartite graph directly using biclique-based approach or graph clustering. The query affinity graph consists of only queries as its vertices and its edges are weighted according to a query-URL vector based similarity (dissimilarity) measure. The third phase is the ranking of similar queries. We devise a novel rank mechanism for ordering the related queries based on the merging distances of a hierarchical agglomerative clustering (HAC). By utilizing the query affinity graph and the HAC-based ranking, we are able to capture the propagation of similarity from query to query by inducing an implicit topical relatedness between queries. Furthermore, the flexibility of the HAC strategy makes it possible for users to interactively participate in the query recommendation process, and helps to bridge the gap between the determinacy of actual similarity values and the indeterminacy of users’ information needs, allowing the lists of related queries to be changed from user to user and query to query, thus adaptively recommending related queries on demand. Our experimental evaluation results show that the QUBiC approach is highly efficient and more effective compared to the conventional query recommendation systems, yielding about 13.3 % as the most improvement in terms of precision.