Risk Perception in the Short Run and in the Long Run

被引：2
|
作者：
Baz J. [1 ]
Briys E. [1 ]
Bronnenberg B.J. [2 ]
Cohen M. [3 ]
Kast R. [4 ]
Viala P. [5 ]
Wathieu L. [6 ]
Weber M. [7 ]
Wertenbroch K. [8 ]
机构：
[1] CNRS, Greq Aix-Marseille
来源：
Marketing Letters | 1999年 / 10卷 / 3期
关键词：
Decision making under risk and uncertainty; Risk perception; Temporal diversification; Time horizon;
D O I：
10.1023/A:1008193420722
中图分类号：
学科分类号：
摘要：
There is an ongoing controversy in financial economics regarding the role of time horizon in portfolio selection. This problem is relevant in a broader context, wherever consumers or managers make decisions that involve both time and risk. The purpose of this paper is to review recent findings from the decision making literature so as to shed new light on how the short run vs. long run contingency may determine risk taking and perception.
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页码：267 / 283
页数：16
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