From choice architecture to choice engineering

被引：0
|
作者：
Ohad Dan
Yonatan Loewenstein
机构：
[1] The Hebrew University,Department of Cognitive Sciences
[2] The Hebrew University,The Federmann Center for the Study of Rationality
[3] The Hebrew University,The Alexander Silberman Institute of Life Sciences
[4] The Hebrew University,The Edmond and Lily Safra Center for Brain Sciences
来源：
Nature Communications | / 10卷
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摘要：
Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.
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