Integrating E-Commerce and Games

被引：0
|
作者：
Nizami Cummins
机构：
[1] Preject Brand Communications Consultancy,
[2] London,undefined
[3] UK,undefined
来源：
Personal and Ubiquitous Computing | 2002年 / 6卷
关键词：
Key words: Agency – Brand – Context awareness – E-commerce – e-CRM – Games – Interaction design – Narrative – Simulation – User;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This paper investigates how many users of commercial interactive systems are not properly agents within the interactive narrative, largely due to the dynamics of branding in cyberspace. Parallels are drawn between the dynamic personalization of e-CRM engines and context aware computing systems. Several seminal games are discussed as examples of systems in which very different relationships exist between users and the system. Arguments are made for designing e-commerce interactive systems that install into games, inside the game narrative.
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页码：362 / 370
页数：8
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