How can corporate social responsibility lead to firm performance? a longitudinal study in Taiwan

被引：5
|
作者：
Wei Y.-C. [1 ]
Lin C.Y.-Y. [2 ]
机构：
[1] Department of Educational Management, National Taipei University of Education, Taipei City
[2] Department of Business Administration, National Chengchi University, Taipei City
来源：
Corporate Reputation Review | 2015年 / 18卷 / 2期
关键词：
collective organizational commitment; corporate image; corporate social responsibility; customer loyalty; financial performance;
D O I：
10.1057/crr.2015.3
中图分类号：
学科分类号：
摘要：
In a longitudinal study of 106 firms in Taiwan, we find that corporate image mediates the relationship between customer-oriented corporate social responsibility (CSR) and customer loyalty but not the employee-oriented CSR-collective organizational commitment linkage. Significantly and unexpectedly we find corporate image mediates the relationship between employee-oriented CSR and customer loyalty. We find positive and indirect relationships between customer-oriented CSR, customer loyalty and financial performance. The findings of this study improve our understanding of the mechanism by which CSR practices influences firm performance. © 2015 Macmillan Publishers Ltd.
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页码：111 / 127
页数：16
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