Narrating as an Element of Political Communication in Social Media

Narratives in political propaganda organize information from a certain perspective, and by providing an epistemic and evaluative orientation in complex situations lead to the formation of collectivities that share these political myths. For the formulation of these narratives and their spreading in discourse, the affordances of social media are increasingly being made use of, as is shown in this article by means of examples taken from election campaigns for the Austrian presidency in 2016.