From brand equity to place brand equity and from there to the place brand

被引：0
|
作者：
Magdalena Florek
Mihalis Kavaratzis
机构：
[1] Poznań University of Economics,
[2] University of Leicester,undefined
来源：
Place Branding and Public Diplomacy | 2014年 / 10卷 / 2期
关键词：
D O I：
10.1057/pb.2014.9
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：103 / 107
页数：4
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