From brand equity to place brand equity and from there to the place brand

被引：0

作者：

Magdalena Florek

Mihalis Kavaratzis

机构：

[1] Poznań University of Economics,

[2] University of Leicester,undefined

来源：

Place Branding and Public Diplomacy | 2014年 / 10卷 / 2期

关键词：

D O I：

10.1057/pb.2014.9

中图分类号：

学科分类号：

摘要：

引用

页码：103 / 107

页数：4

共 50 条

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