The semantic side of decision making

被引:0
|
作者
Douglas L. Medin
Hillarie C. Schwartz
Sergey V. Blok
Lawrence A. Birnbaum
机构
[1] Northwestern University,
来源
关键词
Reserve Price; Shopping Mall; Common Currency; Conjunction Fallacy; Mental Accounting;
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中图分类号
学科分类号
摘要
The research reported in this paper follows the perspective that decision making is a meaningful act that conveys information. Furthermore, the potential meanings associated with decision options may affect the decisions themselves. This idea is examined in the contexts of compensation, donation, and exchange. In general, judgments were relation dependent and meaning dependent. Furthermore, the results show nonmonotonicities and limited substitutability in a pattern that challenges straightforward ways of mapping decisions onto a common currency of utility.
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页码:562 / 569
页数:7
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