Who's Tops in Corporate Reputation?

被引：1
|
作者：
Fombrun C.J. [1 ]
Gardberg N. [1 ]
机构：
[1] Stern School, New York University
来源：
Corporate Reputation Review | 2000年 / 3卷 / 1期
关键词：
advertising; brand; communications; corporate branding; e-communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder;
D O I：
10.1057/palgrave.crr.1540095
中图分类号：
学科分类号：
摘要：
Ask people to nominate the companies they hold in highest regard and they will all volunteer a name and an opinion. Some will nominate a company because of a direct experience they have had with its products and services. Others will base their opinion on the returns they have earned from investing in the company's shares. Sum up these opinions from a representative segment of the general public, and you have a snapshot of the company's reputation. © 2000, Palgrave Macmillan.
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页码：13 / 17
页数：4
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