“Runes of Magic”Act Against Unfair Competition, Annex to Sec 3(3) No. 28

An advertisement characterised linguistically by consistent use of the direct address in the second person singular and a preponderance of terms used typically by children, including common Anglicisms, is primarily addressed specifically to children.The phrase “grab the chance to give your equipment and weapons that certain something”, where “grab” is to be understood in the sense of “buy”, directly invites the children targeted by the advertisement, in the sense of No. 28 of the Annex to Sec. 3(3) of the Act Against Unfair Competition, to purchase the advertised goods or services themselves. This is not precluded by the fact that the prices and features of the individual products and services are not displayed on the Internet page containing the advertising message, but on the next page connected to it by an electronic link.