Do consumers perceive the flavors announced on food packages?

Flavors are announced on food packages to attract consumers’ attention. If the flavor announced is not perceived, this information might be considered inappropriate. Therefore, this study’s objective was to check if the flavors announced on food packages are perceived by consumers. This study also investigated clusters’ sensory acceptances for potato chips and wafer biscuits, based on reported consumption profiles. Different sensory evaluation techniques were applied to the products: free listing, Check-all-that-apply and acceptance testing. Potato chips’ flavors announced on packages were “Original”, “Barbecue”, “Calabresa Sausage”, “Lime” and “Onion and Parsley”. Wafer biscuits’ announced flavors studied in this work were “Strawberry”, “Lime”, “Pineapple”, “Chocolate”, “Chocolate and Hazelnut” and “Nuts”. The potato chips samples “Lime “ and “Calabresa Sausage” and wafer samples “Nuts” and “Pineapple” had the lowest (p < 0.05) acceptance means. Results indicated relations between previous exposure to the product category and specific flavors announced on packages with sensory acceptance profiles.