Determinants of New Product Launch Success in the Pharmaceutical Industry

被引：0
|
作者：
Minna Matikainen
Tarja Rajalahti
Marikki Peltoniemi
Petri Parvinen
Anne Juppo
机构：
[1] University of Helsinki,Faculty of Pharmacy, Division of Pharmaceutical Chemistry and Technology, Formulation and Industrial Pharmacy
[2] Haukeland University Hospital,The Norwegian Multiple Sclerosis Centre, Department of Neurology
[3] University of Bergen,KG Jebsen Multiple Sclerosis Centre, Department of Clinical Medicine
[4] Førde Central Hospital,Department of Research and Development
[5] University of Helsinki,Department of Forest Sciences
来源：
Journal of Pharmaceutical Innovation | 2015年 / 10卷
关键词：
New product launch; Customer acceptance; Launch performance; Key opinion leader; Multivariate analysis; Selectivity ratio;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：175 / 189
页数：14
相关论文
共 50 条
  • [21] THE RELATIVE IMPORTANCE OF NEW PRODUCT SUCCESS DETERMINANTS - PERCEPTION VERSUS REALITY
    KLEINSCHMIDT, EJ
    COOPER, RG
    R & D MANAGEMENT, 1995, 25 (03) : 281 - 298
  • [22] NEW PRODUCT DEVELOPMENT IN THE PHARMACEUTICAL-INDUSTRY - POOLING NETWORK RESOURCES
    BOWER, DJ
    JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1993, 10 (05) : 367 - 375
  • [23] Technological learning, strategic flexibility, and new product development in the pharmaceutical industry
    Bierly, PE
    Chakrabarti, AK
    IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1996, 43 (04) : 368 - 380
  • [24] New Product Development in the Pharmaceutical Industry: Evidence from a generic market
    Yousefi, Nazila
    Mehralian, Gholamhossein
    Rasekh, Hamid Reza
    Yousefi, Mina
    IRANIAN JOURNAL OF PHARMACEUTICAL RESEARCH, 2017, 16 (02): : 831 - 843
  • [25] Lagrangian heuristics for scheduling new product development projects in the pharmaceutical industry
    Varma, Vishal A.
    Uzsoy, Reba
    Pekny, Joseph
    Blau, Gary
    JOURNAL OF HEURISTICS, 2007, 13 (05) : 403 - 433
  • [26] Lagrangian heuristics for scheduling new product development projects in the pharmaceutical industry
    Vishal A. Varma
    Reha Uzsoy
    Joseph Pekny
    Gary Blau
    Journal of Heuristics, 2007, 13 : 403 - 433
  • [27] A product portfolio approach in the pharmaceutical industry
    Rotstein, GE
    Papageorgiou, LG
    Shah, N
    Murphy, DC
    Mustafa, R
    COMPUTERS & CHEMICAL ENGINEERING, 1999, 23 : S883 - S886
  • [28] Product market definition in the pharmaceutical industry
    Morse, MH
    ANTITRUST LAW JOURNAL, 2003, 71 (02) : 633 - 676
  • [29] EXPORT SUCCESS DETERMINANTS IN THE NEW PRODUCT DEVELOPMENT PROCESS FOR EXPORTED AGRICULTURAL PRODUCTS - EVIDENCE FROM THE DUTCH SEED POTATO INDUSTRY
    LAMONT, JTJ
    AGRICULTURAL SYSTEMS, 1993, 41 (04) : 455 - 474
  • [30] A survey of success factors in New Product Development in the medical devices industry
    Brown, Alan
    Dixon, Dorian
    Eatock, Julie
    Meenan, Brian J.
    Young, Terry
    IEMC - EUROPE 2008: INTERNATIONAL ENGINEERING MANAGEMENT CONFERENCE, EUROPE, CONFERENCE PROCEEDINGS: MANAGING ENGINEERING, TECHNOLOGY AND INNOVATION FOR GROWTH, 2008, : 187 - 191
12345