Determinants of New Product Launch Success in the Pharmaceutical Industry

被引：0
|
作者：
Minna Matikainen
Tarja Rajalahti
Marikki Peltoniemi
Petri Parvinen
Anne Juppo
机构：
[1] University of Helsinki,Faculty of Pharmacy, Division of Pharmaceutical Chemistry and Technology, Formulation and Industrial Pharmacy
[2] Haukeland University Hospital,The Norwegian Multiple Sclerosis Centre, Department of Neurology
[3] University of Bergen,KG Jebsen Multiple Sclerosis Centre, Department of Clinical Medicine
[4] Førde Central Hospital,Department of Research and Development
[5] University of Helsinki,Department of Forest Sciences
来源：
Journal of Pharmaceutical Innovation | 2015年 / 10卷
关键词：
New product launch; Customer acceptance; Launch performance; Key opinion leader; Multivariate analysis; Selectivity ratio;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：175 / 189
页数：14
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