The relationships between food-related personality traits, satisfaction, and loyalty among visitors attending food events and festivals

被引：196
|
作者：
Kim, Yeong Gug [1 ]
Suh, Bo Won [1 ]
Eves, Anita [1 ]
机构：
[1] Univ Surrey, Sch Management, Guildford GU2 7XH, Surrey, England
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2010年 / 29卷 / 02期
关键词：
Food involvement; Food neophobia; Local food; Festivals; Loyalty; CONSUMER INVOLVEMENT; TOURISM; CHOICE; NEOPHOBIA; FAMILIAR; SCALE; UNFAMILIAR; ATTITUDES; VARIABLES; SELECTION;
D O I：
10.1016/j.ijhm.2009.10.015
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study applies the concept of food-related personality traits to hospitality and tourism and identifies relationships between personality, satisfaction, and loyalty. An on-site survey was carried out with 335 visitors attending the Gwangju Kimchi (local food) Festival in South Korea between 15th and 19th of October, 2008. The relationships between 4 latent constructs (food neophobia, food involvement satisfaction, and loyalty) and 16 indicators were measured using structural equation modelling. The findings showed that food neophobia had a negative effect on satisfaction and loyalty, food involvement had a positive relationship with loyalty, and satisfaction and loyalty showed a significant positive relationship. (C) 2009 Elsevier Ltd. All rights reserved.
引用
收藏
页码：216 / 226
页数：11
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