Research on User Adoption Model and Empirical Study of Cloud Computing Service Based on Structural Equation

The rapid development of cloud computing not only improves the efficiency of users, but also reduces the cost. The factors that influence user adoption of cloud computing include security, reliability, perceived ease of use, perceived usefulness, task, technology fit, and trust. Therefore, this paper studies from two aspects. On the one hand, the key factors that influence the adoption behavior of personal cloud computing are researched and analyzed, and the adoption model of cloud computing user adoption behavior is constructed. The collected data are analyzed by using SSPS statistical software, and then the model is evaluated and corrected. Through empirical analysis, it can be concluded that trust has a positive correlation with the user's adoption of cloud computing behavior. On the other hand, through the results of empirical analysis, the paper puts forward the path and countermeasure of users' adoption of cloud computing in China.