Reflections on Czinkota and Ronkainen's international marketing manifesto: A perspective from Asia

被引：3

作者：

Walters, PGP ^{[1
]}

机构：

[1] Hong Kong Polytech Univ, Dept Business Studies, Hong Kong, Hong Kong, Peoples R China

来源：

JOURNAL OF INTERNATIONAL MARKETING | 2003年 / 11卷 / 01期

关键词：

D O I：

10.1509/jimk.11.1.35.20143

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：35 / 39

页数：5

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