Post-Project Market Review as a Tool for Stimulating Commercialisation of Knowledge Creation Projects

被引：0
|
作者：
Bout, Liesbeth Y. [1 ]
Lombaers, Jaap H. M. [2 ]
Constantinides, Efthymios [3 ]
de Weerd-Nederhof, Petra C. [3 ]
机构：
[1] Capgemini Consulting Serv, POB 2575, NL-3500 GN Utrecht, Netherlands
[2] TNO Ind Technol, NL-5600 HE Eindhoven, Netherlands
[3] Univ Twente, Sch Business Publ Adm & Technol, NL-7500 AE Enschede, Netherlands
来源：
NEW TECHNOLOGY-BASED FIRMS IN THE NEW MILLENNIUM, VOL 7: PRODUCTION AND DISTRIBUTION OF KNOWLEDGE | 2009年 / 7卷
关键词：
RESEARCH-AND-DEVELOPMENT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Post-Project Reviews are mainly used as a tool to improve organisational learning (Busby, 1999; von Zedtwitz, 2002). However, the concept of post-project review can also be used as a tool to identify new market potential and to hand over technical knowledge from technical to marketing personnel (von Zedtwitz, 2002). This chapter presents the findings of a research project on the improvement of commercialisation at a research organisation. After the problem analysis, a session based on the concept of post-project reviews is introduced as one of the potential solutions to improve the commercialisation of knowledge creation projects.
引用
收藏
页码：89 / 101
页数：13
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