Service robot implementation: a theoretical framework and research agenda

被引:402
作者
Belanche, Daniel [1 ]
Casalo, Luis, V [2 ]
Flavian, Carlos [1 ]
Schepers, Jeroen [3 ]
机构
[1] Univ Zaragoza, Fac Econ & Business, Gran Via 2, Zaragoza 50005, Spain
[2] Univ Zaragoza, Fac Business & Publ Management, Huesca, Spain
[3] Eindhoven Univ Technol, Innovat Technol Entrepreneurship & Mkt ITEM Grp, Eindhoven, Netherlands
关键词
Service robots; artificial intelligence; framework; human-likeness; anthropomorphism; robot design; customer features; service encounter characteristics; ARTIFICIAL-INTELLIGENCE; UNCANNY VALLEY; PSYCHOLOGICAL OWNERSHIP; TECHNOLOGY; PERSONALITY; BEHAVIOR; INNOVATION; EMOTIONS; ADOPTION; PRODUCT;
D O I
10.1080/02642069.2019.1672666
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Service robots and artificial intelligence promise to increase productivity and reduce costs, prompting substantial growth in sales of service robots and research dedicated to understanding their implications. Nevertheless, marketing research on this phenomenon is scarce. To establish some fundamental insights related to this research domain, the current article seeks to complement research on robots? human-likeness with investigations of the factors that service managers must choose for the service robots implemented in their service setting. A three-part framework, comprised of robot design, customer features, and service encounter characteristics, specifies key factors within each category that need to be analyzed together to determine their optimal adaptation to different service components. Definitions and overlapping concepts are clarified, together with previous knowledge on each variable and research gaps that need to be solved. This framework and the final research questions provide a research agenda to guide scholars and help practitioners implement service robots successfully.
引用
收藏
页码:203 / 225
页数:23
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