Research on Hotel Customer Relationship Management System Based on the Classification Algorithm

被引:2
|
作者
Zhao Weili [1 ]
机构
[1] Changchun Vocat Inst Technol, Changchun, Jilin, Peoples R China
关键词
Classification Algorithm; Customer Relationship Management; Fuzzy Support Vector Machine; Hotel; SUPPORT VECTOR MACHINE;
D O I
10.4018/IJISSCM.2019040105
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The hotel management relationship is a good business strategy for hotels, which can promote the development of a hotel, when a classification algorithm is applied to customer relationship management system. First, the classification algorithm is based on a support vector machine is studied, the nearest neighbor sample density is used, and the corresponding mathematical model is constructed. Second, the procedure of a classification algorithm based on fuzzy support vector machine is designed. Third, a customer acquisition plan based on a classification algorithm is analyzed. Finally, a hotel is used as the research object, and a customer acquisition analysis is carried out, and the results show that the new method has quicker training speed and higher classification correctness.
引用
收藏
页码:68 / 75
页数:8
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