Influence Factors to Web2.0 Websites Users' Attitude and Behavioral Intention

被引：0

作者：

Fang, Zhiyuan ^{[1
]}

Xiao, Meiyan ^{[1
]}

Jie, Yang ^{[1
]}

Shao Zixuan ^{[1
]}

机构：

[1] Sun Yat Sen Univ, Sch Business, Guangzhou 510275, Guangdong, Peoples R China

来源：

ICEBE 2009: IEEE INTERNATIONAL CONFERENCE ON E-BUSINESS ENGINEERING, PROCEEDINGS | 2009年

关键词：

Web2.0; websites; users' attitude towards using; behavioral intention; influence factors; ACCEPTANCE;

D O I：

10.1109/ICEBE.2009.88

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

By literature study, this thesis reviewed the existing theories and study about Web2.0 and Web2.0 websites, built the model of impact on the web2.0 websites users' attitude and behavioral intention. By the pre-test and the pathfinding test, carried out the reliability analyze, the validity analyze and the exploring factor analyze, handed out the large sample questionnaires to collect the information of the Web2.0 users. After that, using the large sample information to do the confirmatory literature analyze, verified the relationship among the factors---opening, reusability, personalization, sharing, socialization and unity, the users' attitude, and users' behavior intention. Made suggestion according to the model analysis results, so as to pro vide reference and help to the websites service providers.

引用

页码：553 / 558

页数：6

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