EUROPEAN UNION STRATEGY FOR BUILDING A KNOWLEDGE-BASED ECONOMY

If we can talk about intellectuals, we cannot talk about nonintellectuals, since there is no human activity which might preclude intellectual participation:, homo faber can not be separated from homo sapiens". Romania's current policy in the areas of research, development and innovation must follow the objectives set by the Lisbon European Council and, in this purpose, should be a necessity both formation of a new mentality regarding the innovation process and development of such process by implementing in the economy of the results of creative intellectual activity. The actual exploitation of the creative potential could be achieved only if the creators will have working conditions that provide them with the certainly that they can co-participate in achieving the proposed goals and their creative activity will be assessed objectively. Intellectual activity is an activity with several levels of complexity, at the first level it means knowledge, at the second one is more complex, being creative thinking. Knowledge is like light, weight free, intangible, can travel easily through the world illuminating the lives of people everywhere. Any new knowledge contributes to a proper interpretation of the world, clarifying any commercial transaction, informing the market, facilitating the establishment of preferences for certain goods and making the exchanges more efficient. The experience of the industrially developed countries has shown that for a successful development of a process of research, development and creativity at the macroeconomic level, it's not sufficient only to have more science. It is necessary to increase the effectiveness and usefulness, the applicability of this science.