If we know the difference what's the harm? The effects of brand equity misappropriation and dilution

被引：0
|
作者：
Pullig, CP [1 ]
Simmons, CJ
Netemeyer, RG
机构：
[1] Baylor Univ, Waco, TX 76798 USA
[2] Washington & Lee Univ, Lexington, VA 24450 USA
[3] Univ Virginia, Charlottesville, VA 22903 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI | 2004年 / 31卷
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F [经济];
学科分类号：
02 ;
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页码：654 / 655
页数：2
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