The Application of Value Engineering in the Design of Specialist Hospital Advertising

被引：0
|
作者：
Ma, Ben-jiang [1 ]
Xu, Bi-wu [1 ]
Qiu, Wan-hua
机构：
[1] Cent S Univ, Sch Business, Changsha 410083, Hunan, Peoples R China
来源：
ICVE&VM 2009: PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON VALUE ENGINEERING AND VALUE MANAGEMENT | 2009年
关键词：
value engineering; ads design; function; cost; value analysis;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The article holds that the corporate advertising as a carrier of function and cost can also be studied by VE: the function is the goal and role of ads design; the cost is the total expenses of advertising (including planning, design and implementation). The corporate have improved the competitiveness, reduced cost and increased profit by analysis and evaluate the value of advertising design projects of a specialist hospitals A in Changsha, Hunan, China. Related research have important reference value for any type of corporate in the advertising design projects to save cost, thereby increase market competitiveness.
引用
收藏
页码：280 / 284
页数：5
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